Course Highlights

• 01. Introduction
• 02. What is communication
• 03. Evolution of communication
• 04. Why do Corporates Need to communicate?
• 05. Corporate Communications & Public Relations
• 06. Emerging Trends
• 07. Internal Communications. Tools of Internal Communications
• 08. External Communications
• 09. Statutory Communications. Shareholders. Bankers. Regulatory Authorities.
• 10. Media & Media Houses
• 11. Newspapers & Magazines
• 12. Major Newspapers in Kolkata
• 13. Magazines
• 14. Television Channels in Kolkata
• 15. Traditional Media – others
• 16. Social Media Communication
• 17. Ethics
• 18. Media and Communication Ethics
• 19. Miscommunication & Propaganda
• 20. Social Communications
• 21. Press Release
• 22. Do’s and Don’ts of Press Releases
• 23. Organizing a Press Conference
• 24. Conferences and Conventions
• 25. PR Agencies / Corp Comm Department
• 26. PR Agencies in Kolkata
• 27. Client Agency Relationship
• 28. Career in Corporate Communications
• 29. Media / PR transitions
• 30. Social Media
• 31. Social Media platforms
• 32. Social media integration of Corp Comm
• 33. Emerging Trends in Social media
• 34. The dark net
• 35. Digital marketing
• 36. Convocation